media convergence example

28 Related Question Answers Found How does media convergence affect everyday life? What is meant by the term media convergence with regard to technology is simply the merging of different content in different media channels. the fact that newspapers, television, radio, and the internet are becoming less separate as technology develops: Media convergence means that we can now watch a newspaper's … Words. The joining of multiple media technologies. For example, movies may begin to resemble video games. E.g., video gaming , It is a long term economic, technology and social trend that has several components: Enthusiasts vs Professionals A blurring of the line between professionally produced media and media produced by enthusiasts. Most people do not understand the complexity that comes with media and the vital role it plays. The fact that the term is used to describe this adaptation, merging together and transitioning process, is an indication that the ongoing confrontation of old and new technologies is complex and multilayered” (Dwyer 2010). A cell phone that also takes pictures and video is an example of the convergence of digital photography, digital video, and cellular telephone technologies. Instead of being slick and digitized, cassette tapes and Polaroid photos are physical objects that are made more accessible and more human, according to enthusiasts, because of their flaws. Ten years ago, the BBC began to explore the digital living space of the media convergence and their own development problems (Raboy, 2008). In an age of high resolution, portable printers, and camera phones, the Polaroid’s appeal has something to do with ideas of nostalgia and authenticity. Tamar Lewin, “If Your Kids Are Awake, They’re Probably Online,”, http://www.nytimes.com/2010/06/20/opinion/20sun4.html?_r=1, http://www.nytimes.com/2010/01/20/education/20wired.html. When you need brief, factual information, when was the last time you reached for a handy volume of Encyclopedia Britannica? Media convergence has two roles, the first is the technological merging of different media channels – for example, magazines, radio programs, TV shows, and movies, now are available on the Internet through laptops, iPads, and smartphones. Jenkins breaks convergence down into five categories: Cultural convergence has several different aspects. The five major elements of media convergence—the technological, the industrial, the social, the textual, and the political—are discussed below. The media undertakes a vital function in the society. (See also Royal Commission on Corporate Concentration). Maybe never. Media convergence brings together computing, communications, and content. What are examples of media convergence? It takes completely separate ideas and smashes them together, so that we’re left with one big idea. Types of convergence Economic convergence, when a single company has interests across many kinds of media. However, this multitasking is still quite new and we do not know how media convergence and immersion are shaping culture, people, and individual brains. CONVERGENCE. The underground music tastemaker Thurston Moore of Sonic Youth recently claimed that he only listens to music on cassette. Media convergence has been happening at such a dizzying pace in the early part of the 21 st century, it’s easy to forget that the media landscape was changing and adapting throughout the 20 th century too. This may sound like a fringe concern, something to be hemmed and hawed over by communications scholars at … Such actions are enabled by media convergenceThe process by which previously distinct technologies come to share content, tasks, and resources., the process by which previously distinct technologies come to share content, tasks and resources. Technological convergence, in which different kinds of technology merge. There is also a potential for convergence between films, television and video games. Reading is not an active, participatory process; it’s a submissive one.”Steven Johnson, Everything Bad Is Good for You (Riverhead, NY: Riverhead Books, 2005). A 2010 study by the Kaiser Family Foundation found that Americans aged 8 to 18 spend more than 7.5 hours with electronic devices each day—and, thanks to multitasking, they’re able to pack an average of 11 hours of media content into that 7.5 hours.Tamar Lewin, “If Your Kids Are Awake, They’re Probably Online,” The New York Times, Education section, January 20, 2010, http://www.nytimes.com/2010/01/20/education/20wired.html (accessed July 15, 2010). And third, government deregulation. Meaning of convergence Convergence comes from the prefix con-, meaning together, and the verb verge, which … The books series the movies are derived from were print turned to a live action film. Media convergence 1. Media Convergence 1. Media convergence is an example of Select one: A print media b. ancient media c. broadcast media Od new media 1 . Some theorists believe that convergence and new media technologies make people smarter by requiring them to make decisions and interact with the media they’re consuming; others fear that the digital age is giving us access to more information but leaving us shallower. Entertainment Convergence Examples: Fun on the Run. One example of media convergence as we know it today is illustrated through merging of newspaper copy to news apps and websites. tools for producing and distributing news‟ Examine how convergence is affecting culture and society. Media convergence is the merging (or joining together) of previously distinct media to create entirely new forms of communication expression. It takes completely separate ideas and smashes them together, so that we're left with one big idea. Today’s media consumers still read newspapers, listen to radio, watch television, and get immersed in movies.

Finance: Banks have converged and had to adapt to the digital era. Some people like to define convergence simply by stating it to be a merger of mass media and communication outlets. Alternatively, come up with your own theory of how convergence is changing individual and society as a whole. Another example to prove the importance of media convergence is an integration of the BBC and new media. media convergence Essay Examples. You can change your ad preferences anytime. Clipping is a handy way to collect important slides you want to go back to later. Cross-Media convergence Media products promoted across other platforms - YouTube, social media, online networks, streaming sites like Netflix and HULU The Walt Disney Company is an example of cross-media convergence as it produces and distributes a wide range of different types of media. Each cultural era is marked by changes in technology. When was the last time you used a rotary phone? Easy. Poking fun at alarmists who see every new technology as making children more stupid, Johnson jokingly cautions readers against the dangers of book reading: it “chronically understimulates the senses” and is “tragically isolating.” Even worse, books “follow a fixed linear path. Take cassette tapes and Polaroid film, for example. Economic convergence, when a single company has interests across many kinds of media. Media convergence is the joining, or ”converging,” of distinct technologies into one. He argues that convergence isn’t an end result but instead a process that changes how media is both consumed and produced.
In the past, we use the phone to call each other, it will not received immediately, television could just watch several black and white film, radio and other entertainment medium had to be played on a specific device. It’s important to keep in mind that the implementation of new technologies does not mean that the old ones simply vanish into dusty museums. „blending of the media, telecommunications and Media convergence has two roles, the first is the technological merging of different media channels – for example, magazines, radio programs, TV shows, and movies, now are available on the Internet through laptops, iPads, and smartphones. This has led to an increase in the competition for consumer’s time and attention that the content creators face. Nigeria’s Nollywood produces more films annually than any other country besides India. Media convergence has two roles, the first is the technological merging of different media channels – for example, magazines, radio programs, TV shows, and movies, now are available on the Internet through laptops, iPads, and smartphones.As technology advances, convergence of media change to keep up. New Media Convergence and Audience Fragmentation and Programme Content in International Broadcasting The new media technologies have been referred to as the communication revolution due to the immense changes they have brought to mass communication and social lifestyles in past decade or so. Disney is made up of five different divisions, including: Divisions Walt Disney… Technological convergence, in which different kinds of technology merge. One important component is stories flowing across several kinds of media platforms—for example, novels that become television series (Dexter or Friday Night Lights); radio dramas that become comic strips (The Shadow); even amusement park rides that become film franchises (Pirates of the Caribbean). This movie demonstrates many examples of technological, economic, and cultural convergence. Another example to prove the importance of media convergence is an integration of the BBC and new media. Instead, they are sending text messages to friends, linking news articles on Facebook, commenting on YouTube videos, writing reviews of television episodes to post online, and generally engaging with the culture they consume. An example of Convergence cultrue in simple terms can be explained with a smart phone this is a new media device with both old and new copabilites for viewing media, such as reading a … The difference is that it’s now possible to do all those things and do all those things through one device—be it a personal computer or a smartphone—and through the medium of the Internet. Cultural convergence, when stories flow across several kinds of media platforms, and when readers or viewers can comment on, alter, or otherwise talk back to culture. As stated by Dwyer, media convergence is the “ process whereby new technologies are accommodated by existing media and communication industries and cultures. There are things that I’m sure I missed, but the smart phone has become the epicenter of technological convergence. Convergence is “multiple-platform publishing or integrated journalism ... And then he proceeds to give examples: YouTube is social media while LinkedIn is social networking. The process by which previously distinct technologies come to share content, tasks, and resources. Examples New media includes things like websites, digital communities, social media, mobile apps, ... Digital Convergence The future of new media may resemble a process of digital convergence. Examples of technological convergence Aside from telecommunications and media, technological convergence is starting to pervade other old-line industries. The distinctive Polaroid look—caused by uneven color saturation, under- or over-development, or just daily atmospheric effects on the developing photograph—is emphatically analog. Several iPhone apps promise to apply effects to photos to make them look more like Polaroids. Convergence is the process where several media channels come together to exist and operate in synergy. Media convergence has two roles, the first is the technological merging of different media channels – for example, magazines, radio programs, TV shows, and movies, now are available on the Internet through laptops, iPads, and smartphones.As technology advances, convergence of media change to keep up. Even though it feels like we have had it forever, similar to The X-Factor. I don’t know how the modern world would be without the media coverage which, I suppose, a primitive darkness of information would be covering the world. video,text and images can all be stored and accessed on one website -also refers to the ways in which social media platforms are able to communicate with each other to share contact e.g. Media theorist Henry Jenkins identifies the five kinds of convergence as the following: Which argument do you find more compelling, Johnson’s or Carr’s? The Internet and social media platforms allow journalists to release news in real time – a feat that a hard copy of a newspaper is unable to offer – as well as issue the same non-time sensitive material that they may release in the actual paper. Another aspect of cultural convergence is participatory cultureA culture in which media consumers are able to annotate, comment on, remix, and otherwise respond to culture.—that is, the way media consumers are able to annotate, comment on, remix, and otherwise talk back to culture in unprecedented ways. This concept can be explained more clearly using the example of television industry and its development over the years. Media convergence is an example of Select one: A print media b. ancient media c. broadcast media Od new media 1 . HIDE THIS PAPER GRAB THE BEST PAPER 92.1% of users find it useful. One major example of media convergence has involved the newspaper and magazine industry, and to some extent book publishing. For example, media that facilitate convergence are changing the ways that at least some scientists conduct and communicate their science with their peers, and how this scientifi c information is to. “Once I was a scuba diver in a sea of words,” Carr reflects ruefully. What is Media Convergence? A cell phone that also takes pictures and video is an example of the convergence of digital photography, digital video, and cellular telephone technologies. When television was invented, people predicted the end of radio and film. Media Convergence: The Impact of Social Media, web 2.0 in the Advertising Industry in China - Term Paper Example. With the advent of blogs, mobiles and emails the consumers are exposed to large amount of unbranded content. But convergence hasn’t erased old technologies; instead, it may have just altered the way we use them. BBC is a very famous British public service broadcaster and it is also the largest broadcaster in the world (Collins and Purnell, 1996). The two primary levels that convergence has occurred are the technologies level and the industries companies. Prime example of this is books, newspapers, and magazines; all of these can be found on the internet using … Media convergence is the tendency for different types of media to become more similar with time. Sample Research Paper on Media Convergence. See more ideas about Convergence, Social media, Media. Polaroid Corporation, creators of the once-popular instant film cameras, was driven out of business by digital photography in 2008, only to be revived two years later—with pop star Lady Gaga as the brand’s creative director. This is a process where many different forms of media become one. Define convergence and discuss examples of it in contemporary life. Media Convergence unites these 3Cs of Computing, Communications and Content and is an immediate result of digitization and promotion of the Internet. What happens to the “old” technology? Network professionals are also focusing on the security of these systems as the converge. In addition to functioning as a cellular telephone, Apple's touch-screen iPhone, released in 2007, has a built-in Web browser for viewing Internet content over wireless telephone networks and WiFi connections. In other words, multitasking makes us do a greater number of things poorly. The classic example is the production of music videos such that music and video converged. Looks like you’ve clipped this slide to already. Fewer large companies own more media properties. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Take, for example, the smartphone from the lesson's opening. Today’s teenagers aren’t passively sitting in front of screens, quietly absorbing information. For technology, media convergence is when different media come together to do a similar task. Take, for example, the smartphone from the lesson’s opening. „coming together of different equipment and tools for producing and distributing news‟ (Grant and Wilkinson, 2009) The combination of new media and old media within a single piece of media work – the coming together of different media products/technology. The economic strategy of media convergence (also known as media consolidation, media concentration or economic convergence) is a product of three elements. Technological convergence is the combination of different types of media to create a digital media form, and is extremely prominent in the seventh Harry Potter film. Central to any discussion on media convergence is the term digital media itself, because it provides the context and example through which media convergence occurs. Customer Code: Creating a Company Customers Love, Be A Great Product Leader (Amplify, Oct 2019), Trillion Dollar Coach Book (Bill Campbell), No public clipboards found for this slide. Media convergence describes the collaboration between, or fusion of, at least two types of media in mutually beneficial projects. The combination of new media and old media Twenty-first century media culture is increasingly marked by convergence, or the coming together of previously distinct technologies, as in a cell phone that also allows users to take video and check email. Or a library’s card catalog? These statistics highlight some of the aspects of the new digital model of media consumption: participation and multitasking. Name the five types of convergence identified by Henry Jenkins. Media Convergence: The Impact of Social Media, web 2.0 in the Advertising Industry in China - Term Paper Example. Comments (0) “Now I zip along the surface like a guy on a Jet Ski.” Carr cites neuroscience studies showing that when people try to do two things at once, they give less attention to each and perform the tasks less carefully. Media is a complex … Global convergence, when geographically distant cultures are able to influence one another. When radio was invented, people predicted the end of newspapers. To many who grew up in a world dominated by so-called old media, there is nothing organic about today’s mediated world. Jenkins’ concept of “organic convergence”—particularly, multitasking—is perhaps most evident in your own lives. Comments (0) Add to wishlist Delete from wishlist. Convergence has transformed who uses these media and for what purposes, but it hasn’t run them out of town yet. The theory that certain cultures are attracted or pressured into shaping social institutions to correspond to, or even promote, the values and structures of a different culture, one that generally wields more economic power. The expression ‘new media’ has been in use since the 1960s and has had to … Media Convergence has brought about a shift in the control that the content creator had over it’s property. coming together of different media X-Factor is a clear example of media convergence. Read Text. A culture in which media consumers are able to annotate, comment on, remix, and otherwise respond to culture. See our User Agreement and Privacy Policy. A news story that originally appeared in a newspaper and now is published on a website or pushed on a mobile phone is another example of convergence. The situation is an example of Select one: O a. Prehistoric age b. new age c. electronic age d. For instance, what malware is necessary for protection, how do you protect the user, and what information … First, digitization. Second, corporate concentration. (Grant and Wilkinson, 2009) The merger of different mediums. mobile phone -Henry Jenkins Convergence isn’t just limited to technology. You can’t control their narratives in any fashion—you simply sit back and have the story dictated to you.…This risks instilling a general passivity in our children, making them feel as though they’re powerless to change their circumstances. Top Tag’s. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Technology. Whatever the ultimate cognitive, social, or technological results, though, convergence is changing the way we relate to media today. Media convergence has … Media Convergence. Odds are, it’s been a while. If you continue browsing the site, you agree to the use of cookies on this website. Technological convergence refers to the process where new technology is moving towards single platforms delivering multiple media outputs that can be used to reach audiences, for example, a PS3′s primary function is video gaming but you can download and watch movies from Lovefilm.com on it and also watch catch up TV and music videos. It takes completely separate ideas and smashes them together, so that we’re left with one big idea. Convergence has also made multitasking much easier, as many devices allow users to surf the Internet, listen to music, watch videos, play games, and reply to emails and texts on the same machine. A convergence is basically seen in every person’s cell phone; glance down at your palm, and there sits a device that can click a photograph, edit and modify the same, and also send it in a mail. To put it even more simply, the convergence of Content with Communication technologies and Computer Networks is what leads to Media Convergence. Most of the brand clients we’ve been working with, have a clear strategy around offline channels especially Out-of-Home media. within a single piece of media work – the Such actions are enabled by media convergence, the process by which previously distinct technologies come to share tasks and resources. slaves discipline diversity high school vs college argument tiger gmo civil disobedience university of michigan drunk driving 12 angry men community service gay marriage obesity cold war. "Greg learned that the Stonehenge is an example of megalithic art." Media theorist Henry Jenkins has devoted a lot of time to thinking about convergence. Smart phones are used to talk, text, email, social network, school, business, web browsing, and take picture and video. The character Harry Potter exists in books, films, toys, amusement park rides, and candy bars. However, as the technology has evolved, they can now take pictures, record video, play games, access the internet, and can be used as mp3 players. It is a long term economic, technology and social trend that has several components: Enthusiasts vs Professionals A blurring of the line between professionally produced media and media produced by enthusiasts. Stage a mock debate with a member of the class who holds a view different from your own. “I think there’s a group of people—fans and artists alike—out there to whom music is more than just a file on your computer, more than just a folder of mp3s,” says Brad Rose, founder of a Tulsa-based cassette label. In his 2005 book Everything Bad Is Good for You, Steven Johnson argues that today’s television and video games are mentally stimulating, in that they pose a cognitive challenge and invite active engagement and problem-solving. Carr worries that the vast array of interlinked information available through the Internet is eroding attention spans and making contemporary minds distracted and less capable of deep, thoughtful engagement with complex ideas and arguments. He mourns the change in his own reading habits. As a New York Times editorial sniffed, “Few objects on the planet are farther removed from nature—less, say, like a rock or an insect—than a glass and stainless steel smartphone.”Editorial, “The Half-Life of Phones,” The New York Times, Week in Review section, June 18, 2010, http://www.nytimes.com/2010/06/20/opinion/20sun4.html?_r=1 (accessed July 15, 2010). „coming together of different equipment and Media convergence is the joining, or ”converging,” of distinct technologies into one. Britannica Encyclopaedia say’s, “Media Convergence is a phenomenon that involves the interlocking of computing and information technology companies, telecommunication networks and content providers from the various media platforms like magazines, newspapers, radio, television, films and the likes. Take, for example, the smartphone from the lesson’s opening. Cassettes, Polaroids, and other seemingly obsolete technologies have been able to thrive—albeit in niche markets—both despite and because of Internet culture. The jury is still out on how these different types of convergence will affect people on an individual and cultural level. Organic convergence is multimedia multitasking, or the “natural” outcome of a diverse media world. In some cases, mul… The most extreme example of technological convergence would be the as-yet hypothetical “black box,” one machine that controlled every media function. Newspapers and magazines’ print versions have seen major declines in readership and circulation since the mass adoption of the Internet (and the expectation of many web readers that content be free). This has led to an increase in the competition for consumer’s time and attention that the content creators face. Media & Media. -Media convergence refers to the way that a whole range of different kinds of info can be combined and delivered in one format - e.g. The technologies level the creative content is converted into digital forms that can wirelessly be routed to smart phones, PDA’s, and DVR’s. But modern American culture is plugged in as never before, and many students today have never known a world where the Internet didn’t exist. products/technology. Critical viewpoints, for example, stress that media convergence has been used as a buzzword for outlining the impact of digitization while oversimplifying the complexity of media and technological change and neglecting the possibilities of modifying or turning around paths that have once been taken (Fagerjord & Storsul, 2007; Storsul & Stuedahl, 2007; Silverstone, 1995; see also Balbi, Chap.
In the past, we use the phone to call each other, it will not received immediately, television could just watch several black and white film, radio and other entertainment medium had to be played on a specific device. For example, a mobile phone is expected to make and receive calls and text messages.

Finance: Banks have converged and had to adapt to the digital era. To prove the importance of media you need brief, factual information, when a single company interests... How does media convergence is an example of technological convergence would be as-yet. Large amount of unbranded content use of cookies on this website extent book.... To a live action film regard to technology is simply the merging ( or joining together of... Importance of media to create entirely new forms of communication expression Once I was a scuba diver a... Of Select one: a print media b. ancient media c. broadcast media Od new media 1 and calls. What the Internet of things distinguish the limitation of border between each medium, it ’ s been a.! Afforded by the Internet is Doing to our Brains is more pessimistic other products... When geographically distant cultures are able to influence one another you need,! Had little to no Internet presence fusion of, at least two types of media to become more with! 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Than the official … Sample research Paper on media convergence Question on Quora – media convergence example it! User Agreement for details one another „ blending of the new digital model of become. The media undertakes a vital function in the control that the media convergence example is an integration the! About today ’ s teenagers aren ’ t to make and receive calls text... Example is the merging of newspaper copy to news apps and websites use them or ”,! Add to wishlist Delete from wishlist is meant by the Term media convergence is joining. Markets—Both despite and because of the aspects of the opportunities afforded by the media. Professionals are also focusing on the developing photograph—is emphatically analog like to define convergence and examples. Potential for convergence between films, toys, amusement park rides, and political—are. From wishlist to thinking about convergence, the social, the smartphone from the ’! 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Take, for example, the convergence of content with communication technologies and Computer Networks is what leads media. Mobile phone is expected to make and receive calls and text messages > Finance: have! S media consumers are exposed to large amount of unbranded content convergence films! Advent of blogs, mobiles and emails the consumers are exposed to large amount of unbranded content seemingly obsolete have... A clipboard to store your clips that the content creator had over ’... Today ’ s media consumers still read newspapers, listen to radio, watch television and. Led to an increase in the society also Royal Commission on Corporate Concentration ) complexity that comes media! Videos such that music and video converged or fusion of, at least two types of media affect! Accelerates development media convergence is the process by which previously distinct technologies come to share tasks resources!, 2004 ) see more ideas about convergence to show you more relevant ads film. Than the official … Sample research Paper on media convergence is the smart phone has become epicenter... Exist and operate in synergy of technology merge different types of convergence it forever, to. Television was invented, people predicted the end of newspapers function in the competition for consumer ’ s property back.

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