the future of media and information
The future of media is bottom-up and based in co-creation and support of communities. How can we access, search, critically assess, use and Media and Information Literacy have huge role into how important media and information is affecting our everyday lives. Immersive media is a collective term that incorporates 360-degree video, virtual reality (VR), augmented reality (AR) and volumetric capture (includes both CGI and 3-D scanning). This is good news for marketers since Google stats indicate that YouTube mobile users are two times more likely to pay close attention while watching YouTube on their mobile phones compared to television viewers. The rise of podcasts, streaming, and the ever-expanding expanse of online content has shifted the way we think about and consume our media. While some people are starved for information, others are flooded with print, broadcast and digital content. As someone who works with social media every day, this information would be invaluable. The first is that people are gullible and will read, listen to, or watch just about anything. According to a report by Multichannel News, by 2025 half of those under the age of 32 who watch television will not subscribe to a traditional cable TV service, preferring streaming services like Netflix and Hulu. In the last 10-15 years, technology has changed human behavior more than ever, and it will change us even more in the future. As consumers embrace or reject certain outlets and entire media platforms, the content providers adjust accordingly. As the audience for online media grows, so do the number of platforms, and more consumers than ever flock to sources born on the web. 650 Maryville University Drive St. Louis, MO 63141. Copyright © 2020 Maryville University. The long term value of community-building onsite and in the real world is key to these initiatives — and to building a sustainable future for digital media publishers. Emojis intend to clarify, yet the message sent isn't always what's understood by the receiver. With the Future of Information series, we started a new conversation about data privacy, media manipulation, artificial intelligence, and the future of community access to information. This data is backed by the latest stats as listed below: 10,079 Stories were published – compared to 8,949 feed posts, 205 IGTV posts and 125 live posts; 98% of accounts used Stories Nowadays, however, many people talk about how streaming services, IGTV, Snapchat and Instagram Stories are changing the way we consume online video.”. Lastly, here are some figures on the future of media and entertainment that are particularly interesting: By 2021, Cisco says that 82% of all internet traffic will stem from digital video. “Watch Your Day in 2020” TECHNOLOGY IN THE 20TH CENTURY Many of the technological advances we are seeing today will shape our daily life in the future – the way we relax, interact, communicate and conduct business. These advances in technology have impacted traditional communication professions, paving the way for digital media as a major influence on businesses and brands in creating relationships with their customers. Short-type information such as stories, IGTV or any kind of short duration, entertaining social media information will be preferred more in 2020. Social media channels and streaming video services became popular platforms for delivery and discussion of digital content; smartphones enabled brands to reach consumers regardless of their location. As AI systems and tools become more pervasive to content creators, those metrics well-performing and poorly-performing content will drive faster decisions on campaigns and messages that resonate with targeted audiences. Late November and early December, Paris hosted three converging events on the future of the media. 36% of the journalists recognize mobile as the most important trend of the year. Apply today and begin your digital media journey. Media is an industry of attention and more attention is being paid to mobile phones than ever before.”. More than two hundred young people from Asia and the Pacific participated the online consultation “Youth's Voice for the Future of Media and Information Literacy in Asia and the Pacific” on 18 November. The large amounts of data available today allow communication experts to predict news cycles and interest, discover which outlets cover their industry most, and uncover potential relationships with media channels, other organizations, and influencers. The rise of podcasts, streaming, and the ever-expanding expanse of online content has shifted the way we think about and consume our media. It gives everyone the freedom of expression in reacting into such information as it also promotes how an individual should critically think, evaluate, organize and analyze information from various forms of media into approaching and solving such… Social media allows people to freely interact with others and offers multiple ways for marketers to reach and engage with consumers. Massive Open Online Course From virtual worlds, avatar emotions, artificial intelligence, computer-generated storytelling and narrative, interactive 360 holographic images, mixed reality, stress… Differentiated content with thoughtful observations and careful predictions about how our world is changing and where our individual path in society fits within the larger context will always have a place with readers.”, “Artificial Intelligence is already there, and it's taking its time in making life easier. Social media managers, digital media managers, content strategists, and communication specialists offer different focuses on digital communication. Instead, focus on the audience's experiences and create content that is valuable and relevant to them.”, “Rather than being consolidated in the hands of a few large corporations, brands and issue advocacy campaigns will increasingly create their own media platforms. … and Future Trends of Media and Information THE PANORAMA. Innovation is the new norm when it comes to media, and that trend isn’t likely to change as we look to future media concepts. Data collected can help marketers refine the ad’s message, determine which channels to use, and gain insight into who exactly is listening. Does anyone simply go to a publication's website anymore? Digital media dominates how Americans receive and share information. Everything needs to apply to the fact that consumers prefer their personal device over any other screen.”, “The future of media looks like a far more fragmented landscape of producers and consumers, with the line between marketing & media ever blurring. Media will also become ever more niche, with content created for specific subcultures and minor interest groups, rather than just broad demographics.”, “The future of media will be a merger of audio, visual and text like branches intertwining around one another in harmony. Mobile internet usage surpassed desktop in 2016 and has continued every year since. The TV will merge with digital, the … Consider for a moment how you consume relevant content to you and you can see the change over time – social channels, email marketing, newsletters, podcasts, and let's not forget targeted ads. In the long term, creativity will win. “The future of media is bottom-up: Top-down, mass communication is dead. These are some overarching trends that I think are driving the future of digital media: Too much information: Because there are no barriers to entry any more (blogs, social media, etc. They can also detect shifts in the campaign. Internet of Things (IoT) has the potential to enable the mass collection of data along every point in a consumer's life. Native. Prediction of financial forecast and weather are a normal discussion now. Considering the numerous ways social media affects individuals and businesses alike, in this article, the authors focus on where they believe the future of social media lies when considering marketing-related topics and issues. UNESCO Offices in the region, and Asian Media Information and Communication Centre (AMIC) organized this online consultation. This indicates that the future of media, particularly video, requires a mobile-first strategy. Exclusive market research and insights from leading thought leaders on the front lines of their industry. La Presse au Futur, Médias en Seine and Les Nouvelles Pratiques du Journalisme discussed the landscape of the media of tomorrow, the innovative journalistic tools already in use by international press agencies and the challenges implied by new technology. We can gain inspiration to become an future innovators to help our country to … As such, there are key influences taking shape that are likely to impact the future of the field. Bring us your ambition and we’ll guide you along a personalized path to a quality education that’s designed to change your life. The virtual reality industry in the U.S. alone will likely grow to about $19 billion by 2020 (from $2.2 billion in 2017), according to accumulated statistics from Statista. Data-driven Creative will outperform any other form of advertising in the long term. As students and current industry professionals consider the future of media, it’s clear that mobile video marketing can provide big rewards, the study of data will provide key insights and make business more competitive, and the continued exploration of emerging technologies like VR and AR could yield huge returns. These trends mark a shift in how we consume media and how companies interact with consumers. These two industries, which have grown up side by side, are seeing new emphasis placed on them in recent years, and each is growing quickly. As citizens of the media and information age, one must be able to adapt to the changes in media and information. It is the only way to deliver relevant experiences consumers will interact with, as their screens and surroundings become more and more cluttered and hectic. The rise of mobile video, virtual reality (VR), augmented reality (AR), and the more refined use of data analytics will all influence the future of digital media. According to the Pew Research Center, the digital media industry continues to grow, with about 93% of American adults consuming some of their news online. Also, Speed and Scale. The future of mass marketing is far less clear, but nothing to lose sleep over.
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