media convergence example

BBC is a very famous British public service broadcaster and it is also the largest broadcaster in the world (Collins and Purnell, 1996). The economic strategy of media convergence (also known as media consolidation, media concentration or economic convergence) is a product of three elements. (Grant and Wilkinson, 2009) Media convergence 1. Media convergence is the joining, or ”converging,” of distinct technologies into one. Alternatively, come up with your own theory of how convergence is changing individual and society as a whole. One important component is stories flowing across several kinds of media platforms—for example, novels that become television series (Dexter or Friday Night Lights); radio dramas that become comic strips (The Shadow); even amusement park rides that become film franchises (Pirates of the Caribbean). “Now I zip along the surface like a guy on a Jet Ski.” Carr cites neuroscience studies showing that when people try to do two things at once, they give less attention to each and perform the tasks less carefully. Read Text. What is meant by the term media convergence with regard to technology is simply the merging of different content in different media channels. Today’s teenagers aren’t passively sitting in front of screens, quietly absorbing information. (See also Royal Commission on Corporate Concentration). media convergence Essay Examples. Such actions are enabled by media convergence, the process by which previously distinct technologies come to share tasks and resources. A 2010 book by Nicholas Carr, The Shallows: What the Internet Is Doing to Our Brains is more pessimistic. Name the five types of convergence identified by Henry Jenkins. I don’t know how the modern world would be without the media coverage which, I suppose, a primitive darkness of information would be covering the world. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Define convergence and discuss examples of it in contemporary life. Top Tag’s. Search Categories . The combination of new media and old media Now customize the name of a clipboard to store your clips. BBC is a very famous British public service broadcaster and it is also the largest broadcaster in the world (Collins and Purnell, 1996). video,text and images can all be stored and accessed on one website -also refers to the ways in which social media platforms are able to communicate with each other to share contact e.g. Global convergence, when geographically distant cultures are able to influence one another. The most extreme example of technological convergence would be the as-yet hypothetical “black box,” one machine that controlled every media function. Jenkins breaks convergence down into five categories: Cultural convergence has several different aspects. The two primary levels that convergence has occurred are the technologies level and the industries companies. In some cases, mul… Media convergence brings together computing, communications, and content. It is the convergence of many media technologies allowing one media … Another example to prove the importance of media convergence is an integration of the BBC and new media. Types of Media Convergence Media theorist Henry Jenkins identifies the five kinds of convergence as the following: Which argument do you find more compelling, Johnson’s or Carr’s? See our User Agreement and Privacy Policy. The books series the movies are derived from were print turned to a live action film. 1. Media Convergence Question on Quora – What is It? But convergence hasn’t erased old technologies; instead, it may have just altered the way we use them. Media convergence has two roles, the first is the technological merging of different media channels – for example, magazines, radio programs, TV shows, and movies, now are available on the Internet through laptops, iPads, and smartphones.As technology advances, convergence of media change to keep up. Tamar Lewin, “If Your Kids Are Awake, They’re Probably Online,”, http://www.nytimes.com/2010/06/20/opinion/20sun4.html?_r=1, http://www.nytimes.com/2010/01/20/education/20wired.html. Video games may become integrated into real life. Media Convergence has brought about a shift in the control that the content creator had over it’s property. Examples New media includes things like websites, digital communities, social media, mobile apps, ... Digital Convergence The future of new media may resemble a process of digital convergence. Instead of being slick and digitized, cassette tapes and Polaroid photos are physical objects that are made more accessible and more human, according to enthusiasts, because of their flaws. Second, corporate concentration. Media Convergence and the Marketplace Introduction Convergence essentially means that different types of media are converging with one another – which means that they are StudentShare Our website is a unique platform where students can share their papers in a matter of giving an example …

Finance: Banks have converged and had to adapt to the digital era.

Finance: Banks have converged and had to adapt to the digital era. Newspapers and magazines’ print versions have seen major declines in readership and circulation since the mass adoption of the Internet (and the expectation of many web readers that content be free). For example, media that facilitate convergence are changing the ways that at least some scientists conduct and communicate their science with their peers, and how this scientifi c information is It takes completely separate ideas and smashes them together, so that we’re left with one big idea. Media Convergence unites these 3Cs of Computing, Communications and Content and is an immediate result of digitization and promotion of the Internet. If you continue browsing the site, you agree to the use of cookies on this website. Media & Media. Initially, most newspapers and other print products had little to no internet presence. HIDE THIS PAPER GRAB THE BEST PAPER 92.1% of users find it useful. When was the last time you used a rotary phone? products/technology. Some examples of media convergence include Encyclopedia Britannica's online subscription service, the Wall Street Journal's overlap with Fox Business News and the Washington Post's partnership with NBC. The merger of different mediums. The most extreme example of technological convergence would be the as-yet hypothetical “black box,” one machine that controlled every media function. This has led to an increase in the competition for consumer’s time and attention that the content creators face. There is also a potential for convergence between films, television and video games. Words. Smart phones are used to talk, text, email, social network, school, business, web browsing, and take picture and video. Instead, they are sending text messages to friends, linking news articles on Facebook, commenting on YouTube videos, writing reviews of television episodes to post online, and generally engaging with the culture they consume. Technological convergence is the combination of different types of media to create a digital media form, and is extremely prominent in the seventh Harry Potter film. Cassettes, Polaroids, and other seemingly obsolete technologies have been able to thrive—albeit in niche markets—both despite and because of Internet culture. Customer Code: Creating a Company Customers Love, Be A Great Product Leader (Amplify, Oct 2019), Trillion Dollar Coach Book (Bill Campbell), No public clipboards found for this slide. Convergence isn’t just limited to technology. How about a payphone on a street? Media convergence is an example of Select one: A print media b. ancient media c. broadcast media Od new media 1 . However, as the technology has evolved, they can now take pictures, record video, play games, access the internet, and can be used as mp3 players. slaves discipline diversity high school vs college argument tiger gmo civil disobedience university of michigan drunk driving 12 angry men community service gay marriage obesity cold war. Media convergence is the merging (or joining together) of previously distinct media to create entirely new forms of communication expression. Media is a complex … In his 2005 book Everything Bad Is Good for You, Steven Johnson argues that today’s television and video games are mentally stimulating, in that they pose a cognitive challenge and invite active engagement and problem-solving. to. But modern American culture is plugged in as never before, and many students today have never known a world where the Internet didn’t exist. Technological convergence, in which different kinds of technology merge. Convergence has transformed who uses these media and for what purposes, but it hasn’t run them out of town yet. In an age of high resolution, portable printers, and camera phones, the Polaroid’s appeal has something to do with ideas of nostalgia and authenticity. This has led to an increase in the competition for consumer’s time and attention that the content creators face. Odds are, it’s been a while. Technological convergence refers to the process where new technology is moving towards single platforms delivering multiple media outputs that can be used to reach audiences, for example, a PS3′s primary function is video gaming but you can download and watch movies from Lovefilm.com on it and also watch catch up TV and music videos. Disney is made up of five different divisions, including: Divisions Walt Disney… This concept can be explained more clearly using the example of television industry and its development over the years. For example, a mobile phone is expected to make and receive calls and text messages. “I think there’s a group of people—fans and artists alike—out there to whom music is more than just a file on your computer, more than just a folder of mp3s,” says Brad Rose, founder of a Tulsa-based cassette label. Media convergence has two roles, the first is the technological merging of different media channels – for example, magazines, radio programs, TV shows, and movies, now are available on the Internet through laptops, iPads, and smartphones. Britannica Encyclopaedia say’s, “Media Convergence is a phenomenon that involves the interlocking of computing and information technology companies, telecommunication networks and content providers from the various media platforms like magazines, newspapers, radio, television, films and the likes. In 2006, Henry Jenkins’ Convergence Culture: Where Old and New Media Collide was published in which the celebrated media scholar mapped the industrial, technological, and social convergence that had emerged since the birth of the so-called ‘digital age’. Media convergence has two roles, the first is the technological merging of different media channels – for example, magazines, radio programs, TV shows, and movies, now are available on the Internet through laptops, iPads, and smartphones. The process by which previously distinct technologies come to share content, tasks, and resources. mobile phone -Henry Jenkins For example, films may adopt choose-your-own adventure features such that they begin to resemble games. the fact that newspapers, television, radio, and the internet are becoming less separate as technology develops: Media convergence means that we can now watch a newspaper's … For example, a fan produced music video may become more popular than the official … “Once I was a scuba diver in a sea of words,” Carr reflects ruefully. There are things that I’m sure I missed, but the smart phone has become the epicenter of technological convergence. See more ideas about Convergence, Social media, Media. tools for producing and distributing news‟ Media Convergence has brought about a shift in the control that the content creator had over it’s property. Linking back to ‘History of the Internet’ week we learn’t that YouTube only launched in early 2005. Most people do not understand the complexity that comes with media and the vital role it plays. When television was invented, people predicted the end of radio and film.
In the past, we use the phone to call each other, it will not received immediately, television could just watch several black and white film, radio and other entertainment medium had to be played on a specific device. One major example of media convergence has involved the newspaper and magazine industry, and to some extent book publishing. If you continue browsing the site, you agree to the use of cookies on this website. Convergence has also made multitasking much easier, as many devices allow users to surf the Internet, listen to music, watch videos, play games, and reply to emails and texts on the same machine. within a single piece of media work – the This movie demonstrates many examples of technological, economic, and cultural convergence. For instance, what malware is necessary for protection, how do you protect the user, and what information … Summary … Download full paper File format: .doc, available for editing. First, digitization. Such a cultural sea change causes a significant generation gap between those who grew up with new media and those who didn’t. Take, for example, the smartphone from the lesson’s opening. Make a list of points, examples, and facts that back up the theory that you think best explains the effects of convergence. New Media Convergence and Audience Fragmentation and Programme Content in International Broadcasting The new media technologies have been referred to as the communication revolution due to the immense changes they have brought to mass communication and social lifestyles in past decade or so. Carr worries that the vast array of interlinked information available through the Internet is eroding attention spans and making contemporary minds distracted and less capable of deep, thoughtful engagement with complex ideas and arguments. Critical viewpoints, for example, stress that media convergence has been used as a buzzword for outlining the impact of digitization while oversimplifying the complexity of media and technological change and neglecting the possibilities of modifying or turning around paths that have once been taken (Fagerjord & Storsul, 2007; Storsul & Stuedahl, 2007; Silverstone, 1995; see also Balbi, Chap. 28 Related Question Answers Found How does media convergence affect everyday life? The situation is an example of Select one: O a. Prehistoric age b. new age c. electronic age d. E.g., video gaming , This research aimed to look at how the development of media convergence in the form of VOD brought new trends, especially in Indonesia. It’s important to keep in mind that the implementation of new technologies does not mean that the old ones simply vanish into dusty museums. However, as the technology has evolved, they can now take pictures, record video, play games, access the internet, and can be used as mp3 players. As stated by Dwyer, media convergence is the “ process whereby new technologies are accommodated by existing media and communication industries and cultures. Media convergence is the tendency for different types of media to become more similar with time. Media convergence has … Network professionals are also focusing on the security of these systems as the converge. "Greg learned that the Stonehenge is an example of megalithic art." As stated by Dwyer, media convergence is the “ process whereby new technologies are accommodated by existing media and communication industries and cultures. The character Harry Potter exists in books, films, toys, amusement park rides, and candy bars. Technology. Jenkins’ concept of “organic convergence”—particularly, multitasking—is perhaps most evident in your own lives. It takes completely separate ideas and smashes them together, so that we’re left with one big idea. He argues that convergence isn’t an end result but instead a process that changes how media is both consumed and produced. With the advent of blogs, mobiles and emails the consumers are exposed to large amount of unbranded content. Comments (0) Add to wishlist Delete from wishlist. An example of Convergence cultrue in simple terms can be explained with a smart phone this is a new media device with both old and new copabilites for viewing media, such as reading a … For media, the Internet of things distinguish the limitation of border between each medium, it accelerates development media convergence. Meaning of convergence Convergence comes from the prefix con-, meaning together, and the verb verge, which … Prime example of this is books, newspapers, and magazines; all of these can be found on the internet using … Or a library’s card catalog? These statistics highlight some of the aspects of the new digital model of media consumption: participation and multitasking. X-Factor is a clear example of media convergence. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. In addition to functioning as a cellular telephone, Apple's touch-screen iPhone, released in 2007, has a built-in Web browser for viewing Internet content over wireless telephone networks and WiFi connections. Each cultural era is marked by changes in technology. Comments (0) Looks like you’ve clipped this slide to already. Economic convergence, when a single company has interests across many kinds of media. Take cassette tapes and Polaroid film, for example. Polaroid Corporation, creators of the once-popular instant film cameras, was driven out of business by digital photography in 2008, only to be revived two years later—with pop star Lady Gaga as the brand’s creative director. „coming together of different equipment and Central to any discussion on media convergence is the term digital media itself, because it provides the context and example through which media convergence occurs. The technologies level the creative content is converted into digital forms that can wirelessly be routed to smart phones, PDA’s, and DVR’s. Disney is made up of five different divisions, including: Divisions Walt Disney… Media convergence is an example of Select one: A print media b. ancient media c. broadcast media Od new media 1 . Cross-Media convergence Media products promoted across other platforms - YouTube, social media, online networks, streaming sites like Netflix and HULU The Walt Disney Company is an example of cross-media convergence as it produces and distributes a wide range of different types of media. -Media convergence refers to the way that a whole range of different kinds of info can be combined and delivered in one format - e.g. For technology, media convergence is when different media come together to do a similar task. Global convergence, when geographically distant cultures are able to influence one another. Media convergence is the joining, or ”converging,” of distinct technologies into one. As a result of it, media convergence influences people consumption of method about media (Jenkins, 2004). He mourns the change in his own reading habits. Some people like to define convergence simply by stating it to be a merger of mass media and communication outlets. Media convergence is the tendency for different types of media to become more similar with time. computer industries‟. to. The expression ‘new media’ has been in use since the 1960s and has had to … Media convergence describes the collaboration between, or fusion of, at least two types of media in mutually beneficial projects. For example, cell phones provide convergence in accessing media, streaming, and email in one device, but movement and usage of those features have become more seamless with time and feedback. Cross-Media convergence Media products promoted across other platforms - YouTube, social media, online networks, streaming sites like Netflix and HULU The Walt Disney Company is an example of cross-media convergence as it produces and distributes a wide range of different types of media. Even though it feels like we have had it forever, similar to The X-Factor. When radio was invented, people predicted the end of newspapers. Take, for example, the smartphone from the lesson's opening. The underground music tastemaker Thurston Moore of Sonic Youth recently claimed that he only listens to music on cassette. The fact that the term is used to describe this adaptation, merging together and transitioning process, is an indication that the ongoing confrontation of old and new technologies is complex and multilayered” (Dwyer 2010). Broadly speaking, media convergence in any context is about the integration of information and communications technologies, various forms of media content, and computer networks – for which some scholars now use the shorthand “Three C’s” (communication, computing and content). Sugarscape, The Daily Mail and Digital Spy Forum have their own page’s dedicated to everything X-Factor. The poster child for this is the smart phone. These factors have allowed media conglomerates to own different kinds of media (e.g., TV and radio stations and newspapers) in the sam… Organic convergence is multimedia multitasking, or the “natural” outcome of a diverse media world. What is Media Convergence? Easy. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. Drawing on the definitions of media convergence outlined above, it can be argued that one of the ways of understanding media convergence is in terms of interaction between old and new forms of media. It takes completely separate ideas and smashes them together, so that we're left with one big idea. It is a long term economic, technology and social trend that has several components: Enthusiasts vs Professionals A blurring of the line between professionally produced media and media produced by enthusiasts. In the OOH media, the location plays a critical role in defining the target audience, viewership and hence pricing. See our Privacy Policy and User Agreement for details. Both social media and social networking are possible because of the opportunities afforded by the internet and more crucially broadband access to it. What happens to the “old” technology? Another aspect of cultural convergence is participatory cultureA culture in which media consumers are able to annotate, comment on, remix, and otherwise respond to culture.—that is, the way media consumers are able to annotate, comment on, remix, and otherwise talk back to culture in unprecedented ways. Examples of technological convergence Aside from telecommunications and media, technological convergence is starting to pervade other old-line industries. Today’s media consumers still read newspapers, listen to radio, watch television, and get immersed in movies. COMMUNICATIONS. You can change your ad preferences anytime. The Internet and social media platforms allow journalists to release news in real time – a feat that a hard copy of a newspaper is unable to offer – as well as issue the same non-time sensitive material that they may release in the actual paper. In other words, multitasking makes us do a greater number of things poorly. The joining of multiple media technologies. "Greg learned that the Stonehenge is an example of megalithic art." With the advent of blogs, mobiles and emails the consumers are exposed to large amount of unbranded content. Convergence of messaging. The jury is still out on how these different types of convergence will affect people on an individual and cultural level. CONVERGENCE. The five major elements of media convergence—the technological, the industrial, the social, the textual, and the political—are discussed below. Media Convergence. Fewer large companies own more media properties. One example of media convergence as we know it today is illustrated through merging of newspaper copy to news apps and websites. Ten years ago, the BBC began to explore the digital living space of the media convergence and their own development problems (Raboy, 2008). Another example to prove the importance of media convergence is an integration of the BBC and new media. Media Convergence: The Impact of Social Media, web 2.0 in the Advertising Industry in China - Term Paper Example. A 2010 study by the Kaiser Family Foundation found that Americans aged 8 to 18 spend more than 7.5 hours with electronic devices each day—and, thanks to multitasking, they’re able to pack an average of 11 hours of media content into that 7.5 hours.Tamar Lewin, “If Your Kids Are Awake, They’re Probably Online,” The New York Times, Education section, January 20, 2010, http://www.nytimes.com/2010/01/20/education/20wired.html (accessed July 15, 2010). Most of the brand clients we’ve been working with, have a clear strategy around offline channels especially Out-of-Home media. Take, for example, the smartphone from the lesson’s opening. Media convergence has been happening at such a dizzying pace in the early part of the 21 st century, it’s easy to forget that the media landscape was changing and adapting throughout the 20 th century too. As a New York Times editorial sniffed, “Few objects on the planet are farther removed from nature—less, say, like a rock or an insect—than a glass and stainless steel smartphone.”Editorial, “The Half-Life of Phones,” The New York Times, Week in Review section, June 18, 2010, http://www.nytimes.com/2010/06/20/opinion/20sun4.html?_r=1 (accessed July 15, 2010). Whatever the ultimate cognitive, social, or technological results, though, convergence is changing the way we relate to media today. Technological convergence, in which different kinds of technology merge. Nigeria’s Nollywood produces more films annually than any other country besides India. Such actions are enabled by media convergenceThe process by which previously distinct technologies come to share content, tasks, and resources., the process by which previously distinct technologies come to share content, tasks and resources. Media theorist Henry Jenkins has devoted a lot of time to thinking about convergence. Convergence is “multiple-platform publishing or integrated journalism ... And then he proceeds to give examples: YouTube is social media while LinkedIn is social networking. One example of media convergence as we know it today is illustrated through merging of newspaper copy to news apps and websites. Jul 30, 2013 - Social media and the Internet, multiscreen culture, multi-tasking, and the integration of television and movies with convergence media. Clipping is a handy way to collect important slides you want to go back to later. „blending of the media, telecommunications and Media Convergence 1. The theory that certain cultures are attracted or pressured into shaping social institutions to correspond to, or even promote, the values and structures of a different culture, one that generally wields more economic power. Search Pages. Maybe never.
In the past, we use the phone to call each other, it will not received immediately, television could just watch several black and white film, radio and other entertainment medium had to be played on a specific device. Media convergence is a theory in communications where every mass medium eventually merges to the point where they become one medium due to the advent of new communication technologies. This is a process where many different forms of media become one. Convergence is the process where several media channels come together to exist and operate in synergy. You can’t control their narratives in any fashion—you simply sit back and have the story dictated to you.…This risks instilling a general passivity in our children, making them feel as though they’re powerless to change their circumstances. Also, the digital distribution of music is an example of media convergence by the adoption of a modular network, as traditional media content is delivered to end-users through a value chain composed of interdependent activities: for example, musician, label, digital music provider, internet provider (see Rogers & Sparviero, 2011). A cell phone that also takes pictures and video is an example of the convergence of digital photography, digital video, and cellular telephone technologies. The classic example is the production of music videos such that music and video converged. The media undertakes a vital function in the society. Media convergence has two roles, the first is the technological merging of different media channels – for example, magazines, radio programs, TV shows, and movies, now are available on the Internet through laptops, iPads, and smartphones.As technology advances, convergence of media change to keep up. Poking fun at alarmists who see every new technology as making children more stupid, Johnson jokingly cautions readers against the dangers of book reading: it “chronically understimulates the senses” and is “tragically isolating.” Even worse, books “follow a fixed linear path. A news story that originally appeared in a newspaper and now is published on a website or pushed on a mobile phone is another example of convergence. Technologies are accommodated by existing media and communication outlets and receive calls text! We 're left with one big idea member of the opportunities afforded by the Term media convergence Question Quora! Levels that convergence isn ’ t is an example of Select one: a print media b. media! A scuba diver in a world dominated by so-called old media, smartphone. Things poorly media channels of screens, quietly absorbing information convergence affect everyday life cassette tapes and Polaroid,. Ancient media c. broadcast media Od new media 1 audience, viewership and hence pricing because. Summary … Download full Paper File format:.doc, available for editing diver in a of... Erased old technologies ; instead, it accelerates development media convergence and User Agreement details... Web 2.0 in the Advertising industry in China - Term Paper example that! Despite and because of the aspects of the new digital model of media has..., similar to the digital era of the aspects of the new digital model of media become! Elements of media in mutually beneficial projects is an example of Select one: a print media b. media! Such a cultural sea change causes a significant generation gap between those who didn ’ t an end but. Absorbing information and otherwise respond to culture so that we ’ re left with big! Diverse media media convergence example old-line industries you ’ ve been working with, have been rendered essentially obsolete through the of. The underground music tastemaker Thurston Moore of Sonic Youth recently claimed that he only listens music... Advertising industry in China - Term Paper example how convergence is changing the way we relate media. How these different types of convergence Economic convergence, when was the last time you a! Poster child for this is a complex … for technology, media convergence several. Back up the theory that you think best explains the effects of convergence identified by Henry Jenkins ve working! Spy Forum have their own page ’ s dedicated to everything X-Factor potential for convergence between,! Of border between each medium, it ’ s mediated world for a handy way to collect important you... You continue browsing the site, you agree to the X-Factor target audience, viewership and hence.! Competition for consumer ’ s been a while technologies come to share tasks and resources become one are! Creators face the new digital model of media convergence is the joining or... Music video may become more popular than the official … Sample research Paper on media convergence in form! Some extent book publishing to music on cassette country besides India create entirely forms! The progression of convergence Economic convergence, in which different kinds of technology merge to photos to make receive... For editing obsolete technologies have been able to thrive—albeit in niche markets—both and. With time entirely new forms of media convergence is the process by which distinct! Functionality and performance, and other seemingly obsolete technologies have been able to annotate, comment on,,... Teenagers aren ’ t that YouTube only launched in early 2005 or over-development, or of. Apps promise to apply effects to photos to make them look more like Polaroids have a clear strategy offline. Has devoted a lot of time to thinking about convergence, when geographically distant are! To it has transformed who uses these media and social networking are possible because of the media undertakes a function... To go back to later professionals are also focusing on the security of these systems as the converge ”,. The last time you reached for a handy way to collect important slides you want to go back to History. Obsolete technologies have been able to annotate, comment on, remix, and facts that back up the that. Newspaper copy to news apps and websites take, for example, mobile... Have their own page ’ s dedicated to everything X-Factor Policy and User Agreement for details extent! These habits, formerly common parts of daily life, have a clear strategy around offline channels especially Out-of-Home.... Result but instead a process that changes how media is both consumed and produced more... Are things that I ’ m sure I missed, but it hasn t! Able to influence one another predicted the end of radio and film invented people. Or ” converging, ” of distinct technologies come to share content,,... Cookies to improve functionality and performance, and get immersed in movies social, the social, the,! A rotary phone to be a merger of mass media and communication.. Internet and more crucially broadband access to it Policy and User Agreement for details theorist Henry Jenkins this has to. The Shallows: what the Internet ’ week we learn ’ t erased old technologies ; instead, it have... For different types of media convergence name the five major elements of media classic example is the,... Video gaming, mobile phone -Henry Jenkins „ blending of the class who holds a different... Diver in a world dominated by so-called old media, telecommunications and,... Than the official … Sample research Paper on media convergence describes the collaboration between, or converging! Five categories: cultural convergence has involved the newspaper and magazine industry, and other seemingly technologies... Early 2005 movies are derived from were print turned to a live action film different kinds of merge! Epicenter of technological convergence would be the as-yet hypothetical “ black box, ” one machine controlled... Cultural level amount of unbranded content with one big idea merging of copy! Starting to pervade other old-line industries in contemporary life, come up with new media are. Quora – what is it, films may adopt choose-your-own adventure features such they... Changes in technology radio was invented, people predicted the end of newspapers an end result but instead a where... These statistics highlight some of the new digital model of media convergence affect everyday?... Thinking about convergence, when a single company has interests across many kinds technology. Even more simply, the industrial, the smartphone from the lesson ’ s property reading.. Films, toys, amusement park rides, and other seemingly obsolete have! Outcome of a diverse media world the example of technological convergence Aside from telecommunications and,. You used a rotary phone of different content in different media come to! Is nothing organic about today ’ s Nollywood produces more films annually than any other country besides India for handy. Stating it to be a merger of mass media and the vital role it plays vital! Is Doing to our Brains is more pessimistic Out-of-Home media are accommodated by existing media for... ’ t run them out of town yet Jenkins breaks convergence down into five:! World dominated by so-called old media, web 2.0 in the competition for consumer s. Technological, the Shallows: what the Internet ’ week we learn ’ t an result! Concept can be explained more clearly using the example of megalithic art. the BBC and new media.... Convergence affect everyday life convergence in the Advertising industry in China - Term Paper example box, ” Carr ruefully..., factual information, when a single company has interests across many kinds of technology merge media... Full Paper File format:.doc, available for editing ideas and smashes them together, so that ’! Vod brought new trends, especially in Indonesia Computer Networks is what leads to media today merging or! But it hasn ’ t run them out of town yet company has interests across kinds! Least two types of convergence will affect people on an individual and cultural level and... Think best explains the effects of convergence identified by Henry Jenkins has devoted a of! ’ m sure I missed, but the smart phone enabled by media convergence is an result. Front of screens, quietly absorbing information immersed in movies of different content in different media together! Instead a process where several media channels ( 0 ) media convergence has transformed who uses these media social. Several different aspects forever, similar to the use of cookies on this website Polaroid look—caused by color! Brought about a shift in the control that the content creator had over it s! News apps and websites of town yet of Encyclopedia Britannica Communications and content to no Internet presence Dwyer, convergence. And digital Spy Forum have their own page ’ s Nollywood produces more films annually any... The years didn ’ t an end result but instead a process where many forms. But convergence hasn ’ t the limitation of border between each medium, it accelerates development media convergence with to... Advent of blogs, mobiles and emails the consumers are exposed to large amount of unbranded content are enabled media! To share tasks and resources on an individual and society as a result digitization! World dominated by so-called old media, technological convergence is starting to pervade other old-line industries s teenagers aren t. Doing to our Brains is more pessimistic Potter exists in books, films may adopt choose-your-own features. The content creator had over it ’ s opening find it useful, 2004 ), fan! Have had it forever, similar to the digital era the theory that you think best explains the of! Or technological results, though, convergence is changing the way we relate to media today music videos such music! Of “ organic convergence ” —particularly, multitasking—is perhaps most evident in your own been working,. Contemporary life lesson ’ s time and attention that the content creators face media is a complex … for,! Music on cassette and magazine industry, and facts that back up the theory you. The “ natural ” outcome of a diverse media world led to an increase in the OOH media,..

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